PlusCapitalAdvisor Review: Legit Broker or Just Another Scam?

In our PlusCapitalAdvisor analysis, we want to introduce you to a broker that promises not just fast order execution but trading at Formula 1 speed. The company claims to have decades of experience, numerous industry awards, and highly favorable trading conditions. However, all of this comes from the firm itself‌ — ‌are there any reasons not to trust it? It turns out there are more than enough, and behind the polished image lies a typical scam project. Proving this isn’t difficult; to avoid losing money on this fraudulent platform, consult our materials.

Does PlusCapitalAdvisor Show Any Risk Factors?

The official website frequently features slogans calling the company “A Broker You Can Trust.” For example, on the homepage, we are presented with statistical data meant to convince us. According to these numbers, PlusCapitalAdvisor has 232,000 client accounts with a total balance of $3 billion, and the average daily trader profit from deals amounts to $7.2 million. This suggests that, on average, users have deposited nearly $13,000 per account. Not bad! However, slightly earlier, the broker claims there are only 15,000 active traders. What are the remaining 217,000 registered clients doing? Calculating the average daily profit for those actively trading, it turns out to be only $480. It’s hard to believe that 98% of them are satisfied with that.

Let’s start with registration and licensing. The broker claims to belong to W.D. Latimer Co. Limited, a company registered in the province of Ontario in 2006 and described as a regulated investment dealer.

Checking Canadian registries shows that such a company indeed exists. We even see two entries: one for registration in Ontario in 1962 and another in Alberta (where provincial laws differ slightly from federal law and other provinces) in 1990. However, we were unable to verify the Canadian Business Number provided by the broker (661566162RC0001), though this is not the most critical issue. Beyond its “home” provinces of Ontario and Alberta, the company is also registered and operates in Quebec and British Columbia, using Ontario registration data.

A much more serious discrepancy is in the dates. The firm has been operating much longer than indicated on the website‌ — ‌since 1962, not 2006. Does the broker not know when the managing company was actually founded? It’s hard to believe. It’s possible the website creators simply took information from public registries without bothering to check all sources.

The next question concerns the legality of the platform and the regulation of its activities. In Canada, this is a two-tier system, carried out both federally and provincially.

The main regulator is the Canadian Investment Regulatory Organization (CIRO). It is responsible for:

• Regulating investment dealer activities.
• Setting rules of conduct for regulated companies, financial reporting, and risk management.
• Ensuring compliance to protect investors.
• Conducting inspections and investigations.
• Regulating investment dealer activities.
• Setting rules of conduct for regulated companies, financial reporting, and risk management.
• Ensuring compliance to protect investors.
• Conducting inspections and investigations.

Each Canadian province has its own securities commission regulating financial markets within its jurisdiction. They work closely with CIRO. Therefore, to operate in Canada, an investment dealer must be a CIRO member and be registered with the respective provincial commissions.

Verification shows that the firm is registered as an investment dealer with the financial commissions of British Columbia, Ontario, and Quebec (in the latter province, it also holds authorization to trade derivatives). Accordingly, the lower-level requirements of Canadian legislation are met. At the federal level, everything is also in order — it is included in the CIRO member list.

It should be noted that the company is categorized under PROPRIETARY TRADING / OTHER, rather than being listed among the larger brokers authorized to provide services to retail clients.

Information about the company’s membership in the CIPF compensation fund, also displayed in the footer of PlusCapitalAdvisor’s pages, has been confirmed. However, the official site listed there is wdlatimer.com, and there is no mention of pluscapitaladvisor.com.

Why do we insist on this so strongly? We have solid reasons to consider the project fraudulent. For instance, the awards mentioned on the official site are fake. Here are a few examples:

• Yahoo Finance — “Most Reputable Online Trading Company” (2020) could not have been awarded, as the service does not grant prizes but only lists those recognized by its partners.
• Goldman Sachs — “Fastest Trader Award” (2022) — same story; such a category does not exist.
• iFX EXPO — “Most Innovative Trading Company of the Decade” (2023) was also not awarded, as iFX EXPO was not held in 2023.
• BrokerChooser — “Excellence in AI Trading Innovation” (2021) — again false; neither the broker nor its alleged managing company appears on the laureates’ list.
• Yahoo Finance — “Most Reputable Online Trading Company” (2020) could not have been awarded, as the service does not grant prizes but only lists those recognized by its partners.
• Goldman Sachs — “Fastest Trader Award” (2022) — same story; such a category does not exist.
• iFX EXPO — “Most Innovative Trading Company of the Decade” (2023) was also not awarded, as iFX EXPO was not held in 2023.
• BrokerChooser — “Excellence in AI Trading Innovation” (2021) — again false; neither the broker nor its alleged managing company appears on the laureates’ list.

The company that the broker claims to belong to has been registered for quite a long time. According to whois data, the domain pluscapitaladvisor.com is also not new; it was registered back in 2020.

According to the information on the About Us page, PlusCapitalAdvisor also appeared in 2020. However, judging by the Web Archive snapshots from the moment the domain was registered, it belonged to a Spanish company and was later put up for sale. Our broker’s site only appeared on it in August of 2025, after the last significant update.

Interestingly, this date is confirmed by pluscapitaladvisor.com reviews. On Trustpilot, the first review appeared on August 17, 2025, and on reviews.io the earliest is listed as one month ago (also August 2025).

By the way, all seven reviews written in that month on Trustpilot are positive, as are 99% of the 69 (!) on reviews.io. The latter is especially hard to believe. To receive such praise, a broker would have to be perfect for clients to post positive reviews more than twice a day. We understand that no such broker exists, and that all these publications are clearly commissioned and paid for by the project’s owners.

On the other hand, experts on trading portals have a completely different view of the firm. Each PlusCapitalAdvisor review can be summed up in a few words: broker — scam, fraud. Moreover, these statements are supported by solid evidence.

Thus, it turns out that PlusCapitalAdvisor was created just over a month ago, orders positive reviews, provides false information about awards, and its statistics are hard to trust. The conclusion is obvious: everything the broker claims on its official website is fake. Accordingly, it has no legitimate registration or licenses, and its services are illegal.

Let’s Break Down the Fixed-Interest Payments

The PlusCapitalAdvisor account list includes Individual Retirement Accounts (IRAs) with zero minimum deposits, no contribution limits, and supposedly risk-free returns of 8%. Moreover, the broker offers several plans with different options.

We will not go into a detailed analysis of the company’s offers. One thing is clear: all companies offering retirement plans or managing pension funds in Canada operate under the supervision of OSFI, the federal authority overseeing compliance with their obligations. All regulated organizations’ data is publicly available.

We downloaded information on over 400 companies managing pension funds and plans to see if W.D. Latimer Co. Limited was among them. This attempt was unsuccessful. We also checked the list of all 1,200 pension plans offered in Canada, but again, there was no mention of the company that supposedly manages the broker.

What does this mean? That the firm cannot legally provide retirement account services in Canada. Accordingly, the offers seen at PlusCapitalAdvisor are illegal and, most likely, have nothing to do with reality.

What Does the Pluscapitaladvisor.com Website Reveal?

The developers clearly wanted to make the official PlusCapitalAdvisor website look like the online presence of a reputable investment company operating legally. At first glance, they tried to design it accordingly. Strict background colors (black, white, light gray), clearly readable fonts in text blocks, a small number of thematic images, and bright interface elements were intended to focus attention and help traders navigate the information on the pages. It seems to have worked reasonably well — if it weren’t for the black-and-orange headings, whose color divisions often lack any logical consistency. But that’s not the main issue: the template choice was not optimal, leading to slow page load speeds. The delays may seem minor, but when browsing the site fully, they become irritating.

There is also a major problem with the content: there is very little useful information for traders. Judge for yourself:

• On the About Us page, the broker goes into great detail about its story and the managing company, even repeating it in the site’s footer. However, we have already established that this is just a cover for the platform’s illegal activities. The result is a wild mix of real and false facts. Of course, there are no payment details or financial statements, as that would immediately expose the scam.
• The list of payment methods can be found only in the FAQ. Yet there is no information about fees, processing times for deposits, or limits on non-trading operations.
• On the Markets page, we only saw a simple list of available markets with very brief descriptions in a few paragraphs. Do the company’s representatives really think that beginners in trading have enough information here to decide to start trading‌ — ‌especially on this platform? If yes, the team’s professional training is worthless. If not, what is the point of the page?
• Market news on the Market Insights page under Learning is dated mid-May 2025. This likely coincides with the site’s development. Regular content updates were either forgotten or there’s no one to maintain them. This further shows that the team servicing clients is very small and unprofessional.
• On the About Us page, the broker goes into great detail about its story and the managing company, even repeating it in the site’s footer. However, we have already established that this is just a cover for the platform’s illegal activities. The result is a wild mix of real and false facts. Of course, there are no payment details or financial statements, as that would immediately expose the scam.
• The list of payment methods can be found only in the FAQ. Yet there is no information about fees, processing times for deposits, or limits on non-trading operations.
• On the Markets page, we only saw a simple list of available markets with very brief descriptions in a few paragraphs. Do the company’s representatives really think that beginners in trading have enough information here to decide to start trading‌ — ‌especially on this platform? If yes, the team’s professional training is worthless. If not, what is the point of the page?
• Market news on the Market Insights page under Learning is dated mid-May 2025. This likely coincides with the site’s development. Regular content updates were either forgotten or there’s no one to maintain them. This further shows that the team servicing clients is very small and unprofessional.

We could go on, but we have seen enough to form an opinion about the platform. As a reminder, it is not even possible to register independently — any attempt redirects the user to the PlusCapitalAdvisor contact page.

Is the Broker Offering Fair or Risky Terms for Traders?

All the information about trading conditions offered by PlusCapitalAdvisor can be found in the Pricing & Services section. There are no specifications for each instrument, so we will summarize what is available.

Let’s start with the account types. The broker offers nine:

• Introduction, with a deposit starting at $250.
• Novice, with a starting capital of $3,000.
• Beginner, requiring a minimum deposit of $5,000.
• Intermediate, with an initial balance of $15,000.
• Advanced 1 and Advanced 2, requiring account balances of at least $30,000 and $50,000, respectively.
• Expert, with a starting amount of $100,000.
• Professional, requiring $250,000 to start.
• VIP, which also starts at $250,000.
• Introduction, with a deposit starting at $250.
• Novice, with a starting capital of $3,000.
• Beginner, requiring a minimum deposit of $5,000.
• Intermediate, with an initial balance of $15,000.
• Advanced 1 and Advanced 2, requiring account balances of at least $30,000 and $50,000, respectively.
• Expert, with a starting amount of $100,000.
• Professional, requiring $250,000 to start.
• VIP, which also starts at $250,000.

All accounts are divided into tiers, each with different spreads:

• Tier 1 — the first three accounts in the list. The minimum spread for the EUR/USD pair (the one we use to compare with other brokers) is 3.0 pips.
• Tier 2 — the next three accounts, with spreads starting from 2.7 pips.
• Tier 3 — the remaining three accounts, with floating spreads from 1.6 pips.
• Tier 1 — the first three accounts in the list. The minimum spread for the EUR/USD pair (the one we use to compare with other brokers) is 3.0 pips.
• Tier 2 — the next three accounts, with spreads starting from 2.7 pips.
• Tier 3 — the remaining three accounts, with floating spreads from 1.6 pips.

Tier 1 account holders are allowed one withdrawal per month without fees, Tier 2 accounts can make three free withdrawals monthly, and Tier 3 accounts incur no withdrawal fees.

But that’s not all. The broker also charges a trading commission for each transaction, which depends on the client’s trading volume and account type.

For example, in currency trading, Tier 1 account holders pay at least 1.8 CAD per order. The actual amount depends on trading volume, with the maximum charged to those trading less than 1 billion CAD per month (or 720 million USD, roughly 5,000–10,000 standard lots). To pay the minimum commission, a trader would need to execute 150–300 standard lots daily — completely unrealistic for the vast majority of traders.

We have already mentioned that PlusCapitalAdvisor also offers retirement accounts and that these offers are illegal. Therefore, analyzing their terms in detail is pointless.

One more claim may seem appealing to users: the broker states that it is a member of the Securities Investor Protection Corporation (SIPC), which supposedly covers up to $500,000 per trader, including $250,000 in cash. Additionally, they claim to have an insurance contract with Lloyd’s of London protecting each account up to $30 million (including up to $900,000 in cash), with a total coverage of $150 million.

However, the platform completely ignores membership in the Canadian compensation fund CIPF (even though it highlighted it when discussing the managing company). Moreover, SIPC’s member list contains neither PlusCapitalAdvisor nor W.D. Latimer Co. Limited. This is another fake. We also suspect the insurance information is false, as we could not find any confirmation.

Technical Support Analysis of PlusCapitalAdvisor

On the contact page, the broker lists:

• A feedback form.
• Phone numbers with codes for Toronto (Canada), London (UK), and the Vaud canton (Switzerland).
• A support email address.
• A feedback form.
• Phone numbers with codes for Toronto (Canada), London (UK), and the Vaud canton (Switzerland).
• A support email address.

Why is the main address in Montreal while the Canadian phone number is in Toronto? Why list numbers in the UK and Switzerland if the broker has no licenses and therefore no rights to serve UK or European clients? Why does the social media section link only to a YouTube channel, not the company’s own profile, but “CryproTeam”? And why, when clicked, does it lead to a review of a completely different broker? In short, these are clear signs of a scam project.

Strengths and Weaknesses

• The official website looks fairly attractive.
• The initial deposit of $250 is not large.
• The official website looks fairly attractive.
• The initial deposit of $250 is not large.

• The broker has no registration and is illegally using the data of a real Canadian company.
• Naturally, the broker/dealer has no licenses.
• Trading conditions are undisclosed, and those provided indicate enormous costs for traders.
• Most official information on the website is false.
• Positive pluscapitaladvisor.com reviews are paid for.
• The broker has no registration and is illegally using the data of a real Canadian company.
• Naturally, the broker/dealer has no licenses.
• Trading conditions are undisclosed, and those provided indicate enormous costs for traders.
• Most official information on the website is false.
• Positive pluscapitaladvisor.com reviews are paid for.